Artificial Intelligence
Artificial Intelligence

Currently Artificial Intelligence play a mejor role in online shoping.The way people shop in the modern age differs vastly from the way people used to shop years ago before online shopping platforms came into existence. These days, people have been accustomed to leading a convenient lifestyle where they want everything to be easily accessible and the same applies to shopping too. With more people relying on the internet for almost all tasks and activities, the scene does not look much different from how AI is used in online shopping either where more people are comfortable shopping for products and services online.

When online shopping platforms were initially introduced, they did not have as many shoppers as the offline stores but gradually and with the advancements in technology, more shoppers have started opting for online stores mainly because they offer a seamless and hassle-free online shopping experience due to being powered by artificial intelligence.

What is Artificial Intelligence?

Artificial intelligence or AI refers to the process of simulating the intelligence of human beings in machines enabling them to think and act like humans by imitating their actions. It is a branch of computer science that is mainly concerned with machine learning and programming machines to perform human tasks but with more speed and accuracy. Tasks such as entering data, learning, problem-solving, and the like can be learned by AI-powered machines. They can also be termed smart machines who are as intelligent as human beings and can perform the assigned tasks effectively.

There are four types of artificial intelligence namely reactive machines, limited memory, theory of mind, and self-awareness. Smart assistants, chatbots, self-driving cars, and the like are some well-known examples of machines or devices powered by artificial intelligence. AI has been changing the customer experience in online shopping as well.

Ways Through Which Artificial Intelligence Facilitates An Enhanced Online Shopping Experience

It is a well-known fact that is universally acknowledged that artificial intelligence has a huge influence in almost all industries and the e-commerce industry has not been left untouched by the same. From data collection to data analysis, automating tasks to organising tasks, everything can be managed by artificial intelligence effectively and quickly. Hence, it is time to learn how AI in online shopping is impacting our online shopping experience.

1.     Facilitates a Personalised Shopping Experience

Have you ever noticed that when you are browsing through YouTube videos or Netflix shows, you start recommendations based on your previous searches and activity? The recommendations may be akin to the video or show you watched just a while ago and this is due to AI. Just like the recommendations on Netflix, YouTube, and other platforms generated by AI, in online stores too, you may find product recommendations that may catch your liking or you may require. This takes place because AI collects all of the necessary data and also performs insights and analyses to understand your interests and determine your shopping behaviour. This allows online stores to facilitate a personalised online shopping experience and a better customer experience as well.

2.     Facilitates Automation and Self-Service

When you go to offline stores, you may have to wait in the queue for billing and payment but in online stores, all of this waiting and queuing up is removed by artificial intelligence. Online stores can add payment methods and gateways and if there is any problem occurring in the same, customers can easily contact the customer service. The customer service in many online stores is facilitated by artificial intelligence which means that customers can put up their queries and can expect a prompt response. As a result, all of their issues related to the online store will be resolved in seconds. These virtual assistants are also here to help you 24/7 and this allows you to have an interactive online shopping experience in AI-powered e-commerce stores.

3.     24/7 Availability

Apart from the location, one of the main constraints of offline stores is time as they can only operate for a certain amount of time. Moreover, offline stores may have staff who may be available for only a few hours, and with limited Human Resources, it is not possible to keep a store open for 24 hours. However, with online stores, you do not have any such limitations because AI enables stores to be available and operate 24/7 and this is the reason why you can browse through products almost any time of the day or night and also put up your queries which is not quite possible in offline stores. The incorporation of artificial intelligence in online shopping has therefore made shopping an easily accessible activity and a hassle-free experience too.

4.     Improves Customer Experience

One of the main issues of offline or online stores that have not been powered by AI is that the customer service is managed by human beings and this means that at times when you are putting up your queries, the staff may get frustrated and eventually stop answering your queries too. With AI-powered stores, however, you don’t have to worry about hurting anyone’s emotions or frustrating anyone because AI is only concerned with providing customers with a seamless experience. Thus, they make things easier for the store owners as well as the shoppers. Due to this, AI is also used to improve the online shopping experience of the customers.

5.     Automated and Easy Assistance

There are many smart virtual assistants powered by AI that have been introduced to the modern generation which may include the likes of Alexa, Siri, Amazon Echo, and the like. Since many online stores are integrated with these devices, customers can easily order products by speaking to these devices and also make payments on the go. These AI-powered are their virtual assistants and help you perform tasks on the go which certainly does not fail in administering an innovative online shopping experience to all customers.

Final Thoughts:

One of the best things about AI-powered e-commerce stores is that they make customers feel valued by allowing them to have a seamless and personalised shopping experience. From giving them personalised recommendations to responding to their queries instantly, AI has certainly been impacting the online shopping customer experience positively.